Monday, July 25, 2011

Chic New Hollywood Workout Studio Puts Joseph Pilates’s Claims to the Test Hollywood, California

Joseph Pilates, the celebrated fitness pioneer, made some pretty intense claims about his stretching-and-resistance-based exercise system. Sure, you’ve seen the gorgeous dividends of Pilates in the bodies of stars like Madonna and Jenifer Aniston, but did you know that its founder made specific, quantifiable assertions about results?
Indeed, 66 years ago, Joseph Pilates made a potent promise about his utterly unique workout: “In 10 sessions, you will feel the difference. In 20, you will see the difference. And in 30, you'll be on your way to having a whole new body.”
Spinlates by HBHM Studios, a brand-new boutique exercise studio is putting Pilates’s “whole new body” claim to the test with a scientifically verified 30-session challenge.
Hollywood’s Spinlates, as the name implies, specializes in a killer hybrid group class of Reformer-based Pilates (30 minutes) and Spinning (20 minutes). Clients are in and out in about 55 minutes—a huge boon to time-pressed Angelinos. Most impressively, owner Bambi Martin has already begun noticing amazing results among her members.
“The first change I noticed was in the shoulders, abs, and general posture of all my clients. I realized I have to document these changes since so many clients are seeing such strong results,” says Martin.
Since Spinlates is scrupulously devoted to teaching Joseph Pilates’s original principals, his quote came to mind, and Martin launched the “JP Joseph Pilates Challenge.” Martin decided to use the exercise master’s own words to inspire her clients. Thus, she created the challenge: Clients who produced the best results in 30 classes will win a free month’s membership.
The Challenge: Put Joseph Pilatesʼs quote to the test, and discover whether a “whole new body” is yours after 30 classes. Students are encouraged to attend 30 Pilates Reformer or Spinlates sessions as quickly as possible, for faster results clients are encouraged to complete the challenge in two months.
The Prize: One month unlimited classes at Spinlates by HBHM Studios and, naturally, a hot new body!
The Rules: Members who wish to participate must submit a “before” picture and allow a Spinlates by HBHM Studios representative take measurements of their arms, waistline, hips, and thighs before their first class. Contestants must check in via Facebook and log each class they complete. On the 15th of every month, the studio will select a winner via an online voting tool. At the end of each competitor’s 30 classes, each participant’s class visits—as well as diet and other tips—will be on display for all members.
Monthly Winner: Each month’s champion will be selected based on a combination of their measurement results and online votes by other members. The monthly winner will be featured in our newsletter and will receive one month of unlimited classes.
Joseph Pilates was right about a lot of things—Spinlates by HBHM Studios will find out if his most inspiring message was true; stay tuned for our results!

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